.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in financial backing each year, have actually reared nearly $360 million until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That downturn is because of market saturation, elevated regulatory stress, as well as economic uncertainties.ADWEEK talked with 5 VCs who remain to buy adtech companies, despite these obstacles, concerning what they are trying to find and also what they avoid. Possibly unsurprisingly, these investors are targeting possibilities in privacy-focused technologies as well as industry-specific locations such as linked television.